Generate economic opportunities by taking advantage of the countless plants, trees, and fruits that provide excellent properties to produce natural cosmetic and homecare products.

Ensure forest conservation by formalizing, technifying, and implementing sustainable management plans for the production of NTFB products.

Ensure health improvement for the consumers of the final products and those who are part of the production chain and for the planet where products' waste rests.

> Overexploitation of land by demanding practices of bio-inputs extraction.

> Small producers of non-technical bio-inputs can be displaced.

> Gender inequality and/or marginalization risk: It can affect in certain regions the cultural or spiritual value that the land has for indigenous communities due to the >exploitation of bio-inputs.

"Execution risk: > Lack of sustainable forest management plans definition technical assistance and implementation in potential territories that can benefit from the technology. > Specify that the supply of raw material is constant and available over time, overcoming learning obstacles and possible climate impacts."

"Stakeholder participation risk: > Expensive R&D for international commercialization permits and value-added product transformation."

"Drop off risk: > Due to lack of knowledge of non-timber activities or lack of technical assistance to adopt new species to be cultivated. > If there are few actors such as suppliers or distributors, the supply chain would be unbalanced and therefore affected, encouraging more actors to abandon the initiative. This rick would evidence the market power that individual players could have."

"External risk: > Unclear regulations, restrictions on access to target markets, long and inconsistent approval processes, intellectual property mechanisms, and regulatory standards. > Lack of sufficient demand due to given the ignorance of consumers of the benefits of these products. > There may be international competitors who are more knowledgeable and can better take advantage of the opportunities the market is offering, with a lower price for consumers."

"Unexpected impact risk: > There could be a risk of eroded land or difficult conditions for the selected species to plant. > Drastic changes in the environment that are not accounted for in big data, such as earthquakes, tsunamis, and other natural disasters. "

Gender inequality and/or marginalization risk: > Both rural women and indigenous communities may not have the necessary knowledge or technical education.

(Productive Transformation Program (PTP)): Aims to propose by 2032 Colombia as a world leader in the production and export of natural ingredient-based high-quality cosmetics and household cleaning products with sales of +USD$ 2.2B (+ USD$ 780 in exports,) generating +40.000 jobs (21).

(Regulation for Organic production): Describes the principles and guidelines to be followed by operators of production, processing, packaging, labeling, storage, import, and marketing of organic production systems. This is established to guarantee consumers directed processes that comply with regulations under the growing national and international demand for organic production systems (29).

(National Plan of Green Businesses): Defines the guidelines and provide tools for planning and decision-making that allow the development and promotion of both the supply and demand of green and sustainable businesses in the country (32).

Financial incentives: Bancoldex has a particular program and credit lines for those sectors of the Productive Transformation Program (25). By-law 1377 of 2010, article 2 specifies that the government will grant financial support or incentives to promote forestry activities and agroforestry systems for commercial purposes (26).

Fiscal incentives: Decree 2755 of 2005 states that income related to income from the use of new forest plantations, including guadua, are exempt from income tax.

(Resolution 1348 of 2014, Andean Decision 391 de 1996, 1997, 730 Decree and Law 3570 de 2011): Regulation for the access to genetic resources that encompass the access, define contract requirements, and identifies the national authorities to approve access and exploitation of genetic resources (22).

(Decree 1791 of 1996): The decree for using non-timber forest resources regulates the sustainable exploitation of non-timber forest resources designating the CAR as the authorities that must approve the sustainable management permits (23).

(Law 1377 of 2010): Its purpose is to define and regulate forest plantations and agroforestry systems for commercial purposes. It also specifies that the government will grant financial support or incentives to promote forestry activities and agroforestry systems for commercial purposes (28).

(Resolution 036 of 2007): Regulates the use and the administrative entity of the "Ecological Food Seal" under the Ecological Agricultural Products Control System that seeks to guarantee the sustainability and renewability of the resources and the quality of the environment and the care of human health (30).

Procter & Gamble Co. acquired the New Zealand skincare company Snowberry, which specializes in natural ingredients, including products such as cleansers, toners, and brighteners (24). Mae Selva, Waya Natural, Özö, EcoHome Kattalei are Colombian ventures that create, produce, market personal care products from natural bio-inputs (26).

The Productive Transformation Program (PTP) of the Government of Colombia aims to achieve that by 2032 Colombia is recognized as a world leader in the production and export of cosmetics, household cleaning products, and high-quality absorbents based on natural ingredients (17).

The Centre for the Promotion of Imports from Developing Countries has been working with natural ingredients exporters from Colombia. UNCTAD developed a trade facilitation program as an instrument of technical cooperation for the study of natural ingredients.